Though Taylor Swift stayed silent on social media for her 35th birthday on Dec. 13, her official fan team, Taylor Nation, had a treat for fans: the launch of the TS Eras Archive on Swift’s website. This new section lets fans explore each era of her career through exclusive behind-the-scenes (BTS) clips and more, offering a deeper look at the magic behind her iconic music videos.
What’s in the TS Eras Archive?
- BTS Videos: Newly uploaded to YouTube as of Dec. 13, the clips include:
- “Anti-Hero”
- “Karma”
- “Fortnight”
- “Bejeweled”
- “Cardigan”
- Director Swift in Action: The videos highlight Swift’s hands-on role as a director, showcasing her creativity and humor, like her “silver statue” quip from Karma.
“I have been the architect of my own chaos that I currently live in,” Swift jokes in one clip.
- Interactive Features: Fans can navigate eras via photo banners on her website and enjoy small details like Swift’s signature heart hands icon on the YouTube progress bar.
More Birthday Surprises
- Apple Music Playlist: Swift curated a “Winter Warmers” playlist, blending tracks from her catalog with picks from her Eras Tour opening acts.
- Eras Tour Legacy: The clips give fans a chance to relive moments previously played in stadiums during her 3.5-hour concerts.
Swift’s Birthday Month Milestones
- Eras Tour Wrap-Up: The record-breaking tour ended in Vancouver on Dec. 8, closing out a 149-show run.
- 2024 Billboard Music Awards: On Dec. 12, Swift won 10 awards, becoming the most-awarded artist in the show’s history.
“This is the nicest early birthday present you could have given me,” Swift said in her acceptance speech.
Swift’s Directorial Future
With 10 music video credits and a short film (All Too Well: The Short Film), Swift is poised to make her feature film debut with Searchlight Pictures, based on her original script.
Fans can now dive into Swift’s behind-the-scenes archive and revisit her artistry anytime, keeping the Eras magic alive from the comfort of home.
Source: Billboard
